Producers are becoming Slaves to OTTs
Blockbuster movies like Animal, Jawan, Pathaan, and stree 2 have done remarkably well at the box office in recent years. However, the amount of influence that over-the-top (OTT) platforms like Netflix and amazon Prime have over movie production is a major source of worry within the film industry. According to several insiders, these wallet PLATFORM' target='_blank' title='digital-Latest Updates, Photos, Videos are a click away, CLICK NOW">digital platforms are increasingly deciding what kinds of material creators should create.
As a result, certain filmmakers who have made films that have done well on OTT but not in theaters are given more opportunities to produce films, while other directors who are well-known for their big-screen narratives are having difficulty since their style does not data-align with the preferences of OTT platforms. The casting of films has also evolved. Instead of considering if the actors are a good match for the parts, OTT platforms are giving more money for specific actor-director combinations based on their prior success on wallet PLATFORM' target='_blank' title='digital-Latest Updates, Photos, Videos are a click away, CLICK NOW">digital platforms.
OTT arrangements frequently impact release timing. For example, if an OTT platform owns two films, they may not allow them to be released on the same day in cinemas to prevent competing for viewers when they are published on their platforms. Due to their affiliations with Netflix and amazon, Singham Again and Bhool Bhulaiyaa 3 are scheduled for release on the same day.
As a result, certain filmmakers who have made films that have done well on OTT but not in theaters are given more opportunities to produce films, while other directors who are well-known for their big-screen narratives are having difficulty since their style does not data-align with the preferences of OTT platforms. The casting of films has also evolved. Instead of considering if the actors are a good match for the parts, OTT platforms are giving more money for specific actor-director combinations based on their prior success on wallet PLATFORM' target='_blank' title='digital-Latest Updates, Photos, Videos are a click away, CLICK NOW">digital platforms.
OTT arrangements frequently impact release timing. For example, if an OTT platform owns two films, they may not allow them to be released on the same day in cinemas to prevent competing for viewers when they are published on their platforms. Due to their affiliations with Netflix and amazon, Singham Again and Bhool Bhulaiyaa 3 are scheduled for release on the same day.
The OTT platform may not be amenable to changes in the release date of either movie and may require a new contract that may entail pricing negotiations. Similar to this, NTR's Devara, which opens on september 27, won't have any rivalry from other significant bollywood releases. This is because on october 2, the top OTT platforms made the decision not to let two big releases since it would interfere with their release schedule.
The producer has been informed by the OTT platforms that a decision to distribute the movie on october 2 may result in a breakup in their collaboration. This is because Devara is scheduled to debut on those platforms at around the same time. Although film makes financial sense for the producer to release on a national holiday like october 2, the OTT platforms' limitations make it challenging to reschedule.
It's interesting to note that OTT platforms like it when two huge films from separate OTTs compete at the box office since this might reduce box office receipts. If a movie doesn't go well, OTTs might be able to get it later on for less money. This strategy provides OTT platforms greater control over the content creators. The producers that are smaller and mid-data-sized are the most affected. Producers find themselves in a difficult situation when OTT platforms back out of partnerships due to missed production deadlines. The most important lesson is that producers must reclaim authority over their artistic choices. Rather than only producing material for OTT platforms, they ought to concentrate on producing engaging content for moviegoers.
It's interesting to note that OTT platforms like it when two huge films from separate OTTs compete at the box office since this might reduce box office receipts. If a movie doesn't go well, OTTs might be able to get it later on for less money. This strategy provides OTT platforms greater control over the content creators. The producers that are smaller and mid-data-sized are the most affected. Producers find themselves in a difficult situation when OTT platforms back out of partnerships due to missed production deadlines. The most important lesson is that producers must reclaim authority over their artistic choices. Rather than only producing material for OTT platforms, they ought to concentrate on producing engaging content for moviegoers.