Cinemas Looting the Public with ₹99 Lollipop?
September 20th was recently observed as National cinema Day in India. Due to the steep discounts offered by most theaters on this day, the day has evolved into a type of festival in and of itself. This year has not been any different. With movie tickets retailing for as little as Rs 99, a lot of people went to the theaters to take advantage of the deal.
Though many people are voicing worries about the unusually high pricing for food and beverages in movie theaters, many see it as a positive first step toward restoring public enthusiasm for theaters. Some have come forward to claim that the concession and parking fees collected from the general public are what really cost you when you go to the "theatre" instead of the ticket price.
Although this is undoubtedly a problem that severely detracts from the general public's ability to enjoy coming to the movies, we believe that if we let it to not interfere with our experience, it won't affect it. Even if the concession rates are exorbitant, they are still optional. At the theater, there is nothing we need to purchase to eat. Spending money on consumables is not necessary if all one wants to do is watch the movie and enjoy it. It was a wise move to reduce the cost of the tickets.
It's getting harder for theaters to survive in the age of rapidly growing OTT services and instantaneous entertainment. This has also resulted in the closure of several local theaters. The audience is once again drawn to these theaters by the reduced pricing, which serve as a reminder that no OTT platform can match the theatrical experience!