Now Jr NTR has to do it without Rajamouli - Can he?
We need to examine the theatrical returns of Devara in the North in order to determine the true level of recognition and box office appeal that ntr has achieved with RRR. Regarding the marketing effort, ntr will not have rajamouli, the master marketer, this time around. koratala siva, a relatively obscure name in the North Belt, will be his boss.
Although koratala is well-liked in Telugu, he doesn't have much support outside of this market. All koratala can do in Devara's eyes is provide a successful product. The onus of marketing in Tamil, hindi, and other languages will fall on NTR. In any case, he is a gifted orator, and he will need to demonstrate all of these abilities when he travels to the north to support Devara.
Rajamouli is a marketing virtuoso, and his methods perform like magic throughout the hindi belt. It's possible that Devara is not receiving the same level of meticulous planning as Rajamouli. This is NTR's chance to take the lead and ensure that the product is appropriately promoted in the crucial North belt.