Ramoji Rao - A Common Man to a Media Tycoon

SIBY JEYYA
Today was Ramoji Rao's (88) last day as the chairman of the eenadu Group. He was brought to a hospital in hyderabad on the 5th of this month because he was having trouble breathing. While receiving treatment there on Saturday, at 4:50 am, he passed away. His remains will be moved to his home in Film City, where the last ceremonies will be performed.
 

On november 16, 1936, ramoji rao was born in the krishna district's Pedaparupudi. He started eenadu every day, which caused a stir. "Eenadu" was launched off the coast of Visakhapatnam on august 10, 1974. It became a reader favorite within four years of its release. He is the epitome of the "rags to riches" tale. Through determination and hard effort, he rose from a very modest background to become the nation's most powerful media baron.
 

Eenadu never liked sensationalism, in contrast to the media of today, which is in a TRP-racing frenzy. ramoji rao placed great emphasis on using his newspaper to promote the telugu language. tv channels and the eenadu newspaper were consistently clean. ramoji rao did not care if it meant losing ratings.

In addition, he is perhaps the nation's most powerful media Baron. The most powerful guy in the nation, amit shah, has been observed traveling to ramoji film city to meet with him. When KCR's political fame was at its peak, he went to visit him at RFC. He was invited to the first row of narendra Modi's swearing-in ceremony and has direct access to the Prime Minister's Office. Throughout his almost half-century in journalism, ramoji rao both formed and shattered several administrations. Nevertheless, ramoji rao has never once visited a Chief Minister. He is most likely the final Kingmaker in indian media.
 
 


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