Korean trend is now ruling India..!? Beyond Korean drama, BTS..!!
Korean trend is now ruling India..!? Beyond Korean drama, BTS..!!
As india and Korea have an ancestral bond, today's generation is increasingly fond of using the Korean era. Every generation and period in india followed a foreign trend. In the 1980s, American music took hold of the youth in india, especially among the urban youth. This was followed in the 90s by the indian population's preference for Japanese products, and in the 2000s, the American trend became dominant.
Korean Trend: In the 2010s european fashion trend was more in india and in this way in the last 15 years if the young generation of india is to say correctly Korean trend is more dominant among 2K kids.
Japan Trend: At the same time, a crowd has started to follow the trend of Japan's young generation, and this is also likely to be a trend in the next 10 years. However, it is the Korean trend that dominates the market today.
Business: Many leading companies in india have started introducing new Korean packaged foods and Korean beauty products to attract the younger generation.
Kareena Kapoor: bollywood heroine kareena kapoor formed her own company Quench Botanics late last year with Velvet Lifestyle, the parent company of the popular sugar Cosmetics brand in India. kareena kapoor is going to start selling Korean beauty products through this company.
NYKAA and TIRA: Similarly, NYKAA and reliance retail brand TIRA, which sensed the Korean trend in india several months ago, have stocked more than 100 Korean brands.
Barbeque Noodles: Next India's leading FMCG brand Nestlé launched new Korean Barbeque Noodles under its noodles brand Maggi 2 months back. More importantly, it was sold at 2 times the price of a packet of normal Maggi noodles. It has started to gain more business while being targeted and marketed to the younger generation.
Key Study: A study by NielsenIQ on Korean Noodles has seen its business grow from just Rs 2 crore in india to a business worth Rs 65 crore by 2023. During the same period, the instant noodles business has grown by only 10 percent.
Hindustan Unilever: Also Hindustan Unilever has launched Keel Korean Meal Pots, Top Ramen Geki K-noodles, and Moi Soi noodles and sauce under the Knorr brand.
As india and Korea have an ancestral bond, today's generation is increasingly fond of using the Korean era. Every generation and period in india followed a foreign trend. In the 1980s, American music took hold of the youth in india, especially among the urban youth. This was followed in the 90s by the indian population's preference for Japanese products, and in the 2000s, the American trend became dominant.
Korean Trend: In the 2010s european fashion trend was more in india and in this way in the last 15 years if the young generation of india is to say correctly Korean trend is more dominant among 2K kids.
Japan Trend: At the same time, a crowd has started to follow the trend of Japan's young generation, and this is also likely to be a trend in the next 10 years. However, it is the Korean trend that dominates the market today.
Business: Many leading companies in india have started introducing new Korean packaged foods and Korean beauty products to attract the younger generation.
Kareena Kapoor: bollywood heroine kareena kapoor formed her own company Quench Botanics late last year with Velvet Lifestyle, the parent company of the popular sugar Cosmetics brand in India. kareena kapoor is going to start selling Korean beauty products through this company.
NYKAA and TIRA: Similarly, NYKAA and reliance retail brand TIRA, which sensed the Korean trend in india several months ago, have stocked more than 100 Korean brands.
Barbeque Noodles: Next India's leading FMCG brand Nestlé launched new Korean Barbeque Noodles under its noodles brand Maggi 2 months back. More importantly, it was sold at 2 times the price of a packet of normal Maggi noodles. It has started to gain more business while being targeted and marketed to the younger generation.
Key Study: A study by NielsenIQ on Korean Noodles has seen its business grow from just Rs 2 crore in india to a business worth Rs 65 crore by 2023. During the same period, the instant noodles business has grown by only 10 percent.
Hindustan Unilever: Also Hindustan Unilever has launched Keel Korean Meal Pots, Top Ramen Geki K-noodles, and Moi Soi noodles and sauce under the Knorr brand.