Ferrari has officially unveiled interior details of its first all‑electric vehicle, the Ferrari Luce, and it’s generating as much excitement for its cabin as for its electrified powertrain. What’s especially noteworthy is that the interior design was crafted with the help of Sir Jony Ive — the legendary designer behind iconic apple products such as the iPhone, iPad, MacBook and apple Watch — through his design firm LoveFrom, along with fellow designer Marc Newson.

A Design Partnership Years in the Making

Ferrari and LoveFrom have been working together for about five years on the Luce project, blending Ferrari’s performance pedigree with a design philosophy inspired by Apple’s minimalist and functional approach. Ive’s influence is clear throughout the cabin, where sleek materials and intuitive layouts replace the typical touchscreen‑heavy interdata-faces found in many modern EVs.

Minimalism Meets Tactility — A New Cabin Philosophy

Instead of relying on massive screens and layered menus, the Luce’s interior focuses on physical controls and purposeful interaction — a philosophy that stems directly from Ive’s critique of touchscreen‑dominant cockpits. He believes that while touchscreens excel in smartphones, they can be distracting in a car. The design prioritises buttons, switches and tactile elements that drivers can operate by feel, keeping attention on the road.

• Physical Controls: Dedicated aluminum‑machined buttons and switches handle core functions like climate, seat heating and drive modes.
• Mixed Display Strategy: Instead of being overwhelmed by screens, the Luce uses layered OLED displays mixed with real‑mechanical gauges that create depth and familiarity.
• Minimal Visual Clutter: Displays are positioned to give essential information without pulling focus, blending wallet PLATFORM' target='_blank' title='digital-Latest Updates, Photos, Videos are a click away, CLICK NOW">digital and analog sensibilities.

This approach is a distinct departure from the prevalent “all‑screen” trend in EVs and reflects Ferrari’s intent to balance modern technology with a human‑centric driving experience.

Premium Materials and Refined Details

The Luce’s cabin uses high‑quality materials that echo both Ferrari’s luxury heritage and Apple’s design ethos:

• Anodised aluminum and glass elements dominate the interior surdata-faces for a sleek, modern feel.
• Premium leather covers seats and key touchpoints, adding comfort without clutter.
• Corning Gorilla Glass — the same technology used in iPhones — is featured throughout controls and surdata-faces, with more than 40 glass components integrated in the cabin.
• The glass gear shifter and E Ink‑equipped key fob are standout details that blend tech sophistication with tactile engagement.

These materials combine to give the Luce an atmosphere that’s both technologically forward and luxuriously tactile, a rare combination in the EV world.

Heritage Infused with Modernity

Despite its futuristic roots, the Luce interior also echoes classical ferrari design cues. For example:

• The steering wheel integrates Ferrari’s classic three‑spoke form while employing modern materials and functions.
• The instrument binnacle and display geometry take cues from vintage dashboards, marrying retro charm with contemporary clarity.

This blend of heritage aesthetics and cutting‑edge minimalism helps the Luce cabin feel uniquely ferrari — not just another luxury EV interior.

What This Means for EV Interiors

The Luce’s interior illustrates a new way to think about electric vehicle cabins — one that prioritises:

• Focused interaction over flashy tech
• Tactile feedback over buried menus
• Material quality over screen dominance

By bringing in Jony Ive and Marc Newson, ferrari is signaling a design renaissance that could influence not just luxury EVs, but how automakers think about driver experience and interdata-face design in the broader EV landscape.

Looking Ahead

While ferrari will reveal the exterior of the Luce later in May 2026, today’s interior unveil already shows that the EV marks a major evolution in Ferrari’s design DNA — one that feels familiar yet refreshingly different. If the interior is any indication of what’s to come, the Luce is set to make as strong a statement in the cabin as it will on the road.

 

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