Heritage Foods Cuts Dairy Prices Ahead of Festive Season Following GST Rationalisation
Heritage Foods Ltd has slashed prices across its dairy products, passing on the benefits of the recent GST rate rationalisation. The move, effective September 22, 2025, comes just in time for the festive season, aiming to boost demand and reinforce the company’s market leadership.1. GST Rate Rationalisation Benefits Passed On
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- The government recently rationalised GST rates for various consumer goods.
- Heritage Foods announced that the full benefit will be reflected in consumer prices, ensuring cost savings for households.
- Price reductions cover a wide range of dairy products, including milk, curd, ghee, and paneer.
- The price cuts coincide with upcoming festivals, when dairy consumption traditionally spikes.
- By reducing prices ahead of Diwali and other autumn festivals, heritage foods hopes to stimulate higher volumes.
- The move is designed to make essential dairy products more affordable for families celebrating the festive season.
- Heritage Foods aims to strengthen its position in the highly competitive dairy market.
- The price rationalisation is expected to increase market share by attracting value-conscious consumers.
- It also reinforces the brand’s image as a customer-centric company committed to affordability.
- Consumers will enjoy lower prices on daily essentials, helping households save during festival shopping.
- Retailers are likely to see higher demand for heritage products, boosting overall sales volume.
- The company expects increased footfall and repeat purchases, benefiting both brand visibility and retail partners.
- Fresh milk (various variants)
- Curd and yogurt products
- Paneer and cheese
- Ghee and butter products
Disclaimer:The views and opinions expressed in this article are those of the author and do not necessarily reflect the official policy or position of any agency, organization, employer, or company. All information provided is for general informational purposes only. While every effort has been made to ensure accuracy, we make no representations or warranties of any kind, express or implied, about the completeness, reliability, or suitability of the information contained herein. Readers are advised to verify facts and seek professional advice where necessary. Any reliance placed on such information is strictly at the reader’s own risk.