Is this a Mangalsutra or Kamasutra advertisement...?
Two advertisements released recently referencing the festivals of diwali and Karva Chauth caused a lot of outrage on social media. The first ad for Fab india portrayed a gay couple celebrating the Karva Chauth holiday, and the second ad for Dabur's famed Bleach Cream featured a gay couple celebrating diwali as 'Jashn-e-Riwaj.'
Mangalsutra advertisement with gay couples
People began teasing designer Sabyasachi after he posted photos from his new jewellery ad campaign, 'Intimate Fine Jewellery,' on instagram on Wednesday.In fact, numerous models are depicted promoting the jewellery brand's Mangalsutra in the images of this advertising. Couples and gay couples can be seen wearing 'The Royal bengal Mangalsutra,' which is part of a new jewellery collection. On social media, people expressed their displeasure with the attack on Hindu culture.
People began opposing this advertising as soon as the photographs went popular on social media, calling it filthy. In their comments on social media, users stated that this advertisement is an attack on Hindu culture and was created to hurt religious sentiments.
'At first, I mistook it for advertising for underwear.'
On social media, some people linked the advertising to Kamasutra. 'Mangalsutra or Kamasutra,' wrote one person. Another person commented on the photos, saying, 'At first I thought it was an advertising for underwear, but then I read your caption and realized it was intimate fine jewellery.''Who is it that sells Mangalsutra in this manner?'
Simultaneously, several users expressed their anger with Sabyasachi's advertising, claiming that it depicted the Mangalsutra worn on the occasion of holy relationships such as marriage in a negative light.This is a calculated attempt to inflame Hindu feelings. Remove this message from the internet as soon as possible. 'Jewelry is such a wonderful piece of art, this ad might have been produced in a better way,' another internet user shared his anger.