WhatsApp Plus Plan Tested: Paid Subscription May Bring Themes, Stickers & More

Kokila Chokkanathan
Meta is reportedly testing a new paid upgrade for whatsapp called the “WhatsApp Plus” subscription, marking a shift from its long-standing completely free model.

This new plan is currently in limited beta testing, and it focuses mainly on customization and premium user experience features rather than changing core messaging functions.

What is whatsapp Plus?

WhatsApp Plus is an optional subscription tier being tested by Meta for users who want more personalization inside the app.

Key idea:

  • WhatsApp stays free for everyone
  • WhatsApp Plus adds extra visual and convenience features
It is currently being rolled out only to select Android beta users, with wider availability expected later.

Key Features Being Tested

🎨 Custom Themes & App Appearance

Subscribers may get access to:

  • New chat themes and color options
  • Ability to change the look of the app interdata-face
  • Custom visual styles beyond the default whatsapp design
🧩 Premium Stickers & Effects

The plan includes:

  • Exclusive sticker packs
  • Animated or enhanced visual stickers
  • Special effects not available in the free version
📌 More Chat Pinning Options

A major productivity upgrade:

  • Free users: limited pinned chats
  • Plus users: up to 20 pinned chats for quick access
🔔 Custom Ringtones & Alerts

Users may also get:

  • Unique ringtones for specific contacts
  • Custom notification sounds
  • Better control over chat alerts
🧑‍💼 Chat Organization Tools

The subscription may introduce:

  • Custom chat lists
  • Bulk application of themes or settings
  • Better chat management features
How Much Will It Cost?

While Meta has not finalized pricing, early tests suggest:

  • Around €2.49/month (~$3) in some regions
  • Prices may vary by country
  • A free trial period is also being considered
Why Meta Is Introducing This

Meta appears to be testing whatsapp Plus to:

  • Add new revenue streams beyond ads
  • Offer optional premium customization
  • Keep core messaging free while monetizing “extras”
Importantly:
👉 Messaging, calls, and encryption remain free and unchanged.

Should Users Be Concerned?

Not really—at least based on current tests:

  • No ads in chats
  • No paywall for basic features
  • Purely optional upgrade for customization lovers
Conclusion

The whatsapp Plus subscription is essentially a cosmetic upgrade pack for users who want more control over how the app looks and feels. Think of it as a “premium personalization layer” rather than a change to how messaging works.

 

Disclaimer:

The views and opinions expressed in this article are those of the author and do not necessarily reflect the official policy or position of any agency, organization, employer, or company. All information provided is for general informational purposes only. While every effort has been made to ensure accuracy, we make no representations or warranties of any kind, express or implied, about the completeness, reliability, or suitability of the information contained herein. Readers are advised to verify facts and seek professional advice where necessary. Any reliance placed on such information is strictly at the reader’s own risk.

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