📌 Instagram Said to Be Working on AI Powered Face Swap Feature to Rival OpenAI’s Sora

Kokila Chokkanathan
Instagram is reportedly developing a new AI‑powered data-face swap feature, positioning itself to compete with similar tools like OpenAI’s Sora app. According to a recent report, this upcoming feature could bring major changes to how users create and share AI‑generated content on the platform.

🔍 What Is the Feature Called?

The internal label shown in leaked screenshots refers to the tool as “Create your likeness.” While media and tipsters have described it as a data-face swap feature, Instagram’s own screens suggest it may be broader than a simple swap.

🎨 How It Might Work

📸 Likeness Creation

  • Users could upload a selfie or let instagram access their existing posts.
  • The app would then create a personalized wallet PLATFORM' target='_blank' title='digital-Latest Updates, Photos, Videos are a click away, CLICK NOW">digital “likeness.”
  • This likeness could be used to generate AI images and videos featuring the person.
🔁 Swapping Faces With Others

  • The feature may allow users to generate content using someone else’s likeness — but only with their permission.
  • A permission system appears to be built in, requiring consent before a likeness can be shared.
🤖 How This Stacks Up to Competitors

Instagram’s data-face swap feature is expected to target OpenAI’s Sora app, which already offers similar AI media creation tools and controls. While Sora lets users ban specific actions or words even with likeness access, Instagram’s version may rely more on permission‑based sharing.

📤 Sharing and Integration

Based on the leak, users might be able to:

  • Send AI generated content via instagram DMs.
  • Post creations directly to feeds, Stories, or Reels (though details are unclear).
⚠️ Not Officially Confirmed Yet

It’s important to note that Instagram has not officially announced this feature, and all information comes from leaks and tipster screenshots. Until Meta confirms or reveals it, the exact functions or rollout timeline remain speculative.

📱 Why This Matters

If released, this capability would expand Instagram’s AI toolkit alongside existing tools like Imagine Me — launched previously for AI avatars — and other content editing features. It reflects a broader push by Meta to integrate AI deeply into social content creation.

 

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