Snapchat, one of the world’s most popular social media apps, has recently announced a significant change for its users in India. Previously, some premium features required users to pay Rs. 99 per month, but now those features will be available without a subscription fee. This is a welcome move for millions of Snapchat users who enjoy the app’s unique filters, lenses, and messaging services but wanted to avoid recurring costs. Here’s everything you need to know.

What Was the Rs. 99 Subscription For?

Snapchat had introduced a paid service in india, offering premium perks such as:

• Exclusive filters and lenses
• Enhanced sticker packs and emojis
• Access to Snap Originals and other special content
• Additional customization options for your profile

The subscription cost Rs. 99 per month, which some users felt was a barrier to enjoying the full Snapchat experience.

What’s Changing?

According to Snapchat’s latest announcement:

• Paid subscription is no longer mandatory. Users can now access premium features for free.
• Snapchat is focusing on making core features accessible to all while exploring alternative ways to generate revenue, such as advertising and sponsored content.
• Users will still get occasional in-app offers for optional purchases, but the Rs. 99 monthly fee is officially discontinued.

This means indian users can enjoy all the fun Snapchat features without worrying about a recurring cost.

Benefits for Snapchat Users

This update is a win for users in several ways:

Cost Savings: No more paying Rs. 99 every month. That’s almost Rs. 1,188 saved annually per user!

Full Access: Popular features like premium lenses and stickers are now accessible to everyone.

Better User Experience: Snapchat aims to keep its platform competitive in india by attracting more users with free features.

Increased Engagement: With no subscription barrier, more users can explore creative features, boosting interaction with friends and followers.

How to Take Advantage of This Change

If you’re already a Snapchat user:

Update the App: Make sure you’re using the latest version of Snapchat from the google Play Store or apple App Store.

Check Your Features: You should now have access to previously paid lenses, stickers, and customization tools.

Enjoy Without Subscribing: There’s no need to pay Rs. 99 monthly. You can use all eligible features for free.

If you’re a new user, simply download the app and enjoy all the free features from the start.

Why Snapchat Made This Move

Experts believe this strategy is aimed at:

• Increasing user base in India, where free access is more appealing than paid subscriptions.
• Encouraging engagement so that users spend more time on the platform, benefiting Snapchat’s advertising revenue.
• Remaining competitive with other social media apps like Instagram, Facebook, and TikTok (before its exit in India), which offer free content and creative tools.

Final Thoughts

Snapchat users in india have a lot to celebrate: the Rs. 99 monthly fee is gone, unlocking premium lenses, stickers, and creative tools for free. This move not only saves money but also enhances the overall Snapchat experience.

For users who love to express themselves with fun filters, chat with friends, or create engaging stories, this is a golden opportunity to enjoy the full Snapchat experience without paying a dime.

 

Disclaimer:

The views and opinions expressed in this article are those of the author and do not necessarily reflect the official policy or position of any agency, organization, employer, or company. All information provided is for general informational purposes only. While every effort has been made to ensure accuracy, we make no representations or warranties of any kind, express or implied, about the completeness, reliability, or suitability of the information contained herein. Readers are advised to verify facts and seek professional advice where necessary. Any reliance placed on such information is strictly at the reader’s own risk.