WhatsApp, one of the world’s most popular messaging apps, is reportedly
rolling out advertisements within the app. Meta, the parent company, has been testing this quietly, and over the past few days, many users have
started seeing promotional posts in the channels they follow. This marks a
major change in how whatsapp generates revenue, moving beyond its traditional subscription-free model.
📌 What’s Changing in WhatsApp?
·
Ads in Channels: whatsapp is planning to show ads
within its Channels feature, similar to social media feeds.·
Promotional Messages: Brands may now
send sponsored posts that appear to users following relevant channels.·
Revenue Model Shift: Meta aims to
monetize WhatsApp more aggressively through advertising, similar to instagram and Facebook.
📌 How This Affects Users
1.
User Experience: Some users may find ads
intrusive or annoying while browsing channels.2.
Data Privacy Concerns: Ads may use
user behavior or preferences to target content, raising privacy questions.3.
Potential Benefits: Businesses can reach
new customers, and whatsapp may
remain free for users.
📌 How to Avoid or Minimize Ads
1.
Limit Channel Subscriptionso Only follow channels that
provide valuable content to avoid excessive promotional posts.2.
Mute or Hide Channelso whatsapp may allow muting channels that show ads, reducing interruptions.3.
Use Alternative Apps or Web Versionso While ads appear in Channels,
core messaging functions (personal chats) are unlikely to be affected.4.
Stay Updated on Settingso Keep whatsapp updated to
access new privacy and notification controls related to ads.
💡 Final Thoughts
WhatsApp’s introduction of ads represents a
significant shift in its business model. While some users may be unhappy, understanding
where ads appear and how to manage them can help maintain a
smooth messaging experience. By limiting channel subscriptions and staying on top of settings, you can
enjoy whatsapp with minimal interruptions.
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