Swiggy enters eCommerce industry..!? Zomato in shock ..!

Sowmiya Sriram
Swiggy enters eCommerce industry..!? zomato in shock ..!
Swiggy, India's leading food delivery company, is facing a series of problems, most notably the start-up investment market, lack of adequate delivery staff, high costs, competition, and declining trade. In this situation, swiggy has decided to expand its business in the new segment. It is also known as the Minis.  It has now entered this new sector of business and it is seen as a major setback for the company.
Swiggy has embarked on a project to create an eCommerce platform for local stores. Through this swiggy is about to enter the eCommerce sector beyond the food and groceries delivery service.
Named the new Minis by swiggy, the eCommerce platform is an eCommerce business that connects local retail stores, including grocery stores, pans stores, all retail stores, D2C companies that sell products directly to customers, individual entrepreneurs, and manufacturers, and sells to millions of swiggy customers under one umbrella.
And based on the currently available data it seems that swiggy is already testing this minis plan with some customers in some cities. Moreover, this project cannot work on its own.
 Already struggling with Amazon, Flipkart, Reliance, etc. now swiggy has entered the field.
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