Is That OTT-Advertisement Rule Not Looking Weird?
One of the most unexpected choices made by telugu film producers toward the end of their one-month strike is that all films must henceforth refrain from featuring the amazon Prime Video and Netflix (or any other OTT) branding in the film's opening credits. Well, that idea alone seems quite strange, doesn't it? These days, when consumers see the logo of an OTT company before a movie starts on the big screen, there are apparently snickers and shouts within the theatres.
They shout that instead of watching the movie in theatres right away, we should have waited 30 days and watched it at home. However, that is not true for all films, or else films like Bimbisara, Sitaramam, and karthikeya 2 wouldn't have been successful financially. It appears, though, that the producers are now taking these shouts very seriously.
The current directives state that each telugu movie must keep an 8-week window for OTT streaming and must not mention their streaming partner. Will OTTs remain calm if film makers choose not to display their logos, though, given that they pay crores of rupees to obtain each movie? What reason is there to be concerned about this OTT logo display when the movie's substance is strong?
They shout that instead of watching the movie in theatres right away, we should have waited 30 days and watched it at home. However, that is not true for all films, or else films like Bimbisara, Sitaramam, and karthikeya 2 wouldn't have been successful financially. It appears, though, that the producers are now taking these shouts very seriously.
The current directives state that each telugu movie must keep an 8-week window for OTT streaming and must not mention their streaming partner. Will OTTs remain calm if film makers choose not to display their logos, though, given that they pay crores of rupees to obtain each movie? What reason is there to be concerned about this OTT logo display when the movie's substance is strong?