IPL : Every ball bowled is worth Rs. 49 Lakhs!
The bcci will receive an incredible Rs 49 lakh (approximately) for every ball bowled and Rs 2.95 crore for each over in the lucrative league starting with the upcoming season after selling the media rights to the indian Premier League (IPL) for the enormous Rs 48,390 crore for 410 matches. Since each IPL game would earn them Rs 118 crore starting in 2023—nearly twice (1.96 times) as much as an india home game—the richest cricket board in the world will become even wealthier.
According to a five-year contract of Rs 6,138 crore that Star india secured in 2018, the average cost of each home game for india is Rs 60 crore. Notably, during the previous cycle from 2018–22, the bcci made about Rs 55 crore from each IPL game. In a groundbreaking three-day e-auction held by the bcci, Viacom18 won the wallet PLATFORM' target='_blank' title='digital-Latest Updates, Photos, Videos are a click away, CLICK NOW">digital property of the indian Premier League for the indian subcontinent's 2023–27 cycle, while Disney-Star kept the tv media rights.
Viacom18 paid Rs 23,758 crore to secure Packages B and C for exclusive wallet PLATFORM' target='_blank' title='digital-Latest Updates, Photos, Videos are a click away, CLICK NOW">digital rights, while Star's winning bid for tv rights (Package A) was at Rs 23,575 crore (Rs 57.5 crore per match). In Package D, Viacom 18 also received the rights for the Australia, South Africa, and UK territories, while Times Internet received the MENA and US.
The total amount of Rs 48,390 crore, an unheard-of sum in the indian sports broadcasting industry, is nearly three times the price (Rs 16,347.50 crore) at which bcci sold the media rights for the previous cycle (2018-22) in 2017, highlighting the value of the IPL brand, which has grown faster than anticipated.
According to a five-year contract of Rs 6,138 crore that Star india secured in 2018, the average cost of each home game for india is Rs 60 crore. Notably, during the previous cycle from 2018–22, the bcci made about Rs 55 crore from each IPL game. In a groundbreaking three-day e-auction held by the bcci, Viacom18 won the wallet PLATFORM' target='_blank' title='digital-Latest Updates, Photos, Videos are a click away, CLICK NOW">digital property of the indian Premier League for the indian subcontinent's 2023–27 cycle, while Disney-Star kept the tv media rights.
Viacom18 paid Rs 23,758 crore to secure Packages B and C for exclusive wallet PLATFORM' target='_blank' title='digital-Latest Updates, Photos, Videos are a click away, CLICK NOW">digital rights, while Star's winning bid for tv rights (Package A) was at Rs 23,575 crore (Rs 57.5 crore per match). In Package D, Viacom 18 also received the rights for the Australia, South Africa, and UK territories, while Times Internet received the MENA and US.
The total amount of Rs 48,390 crore, an unheard-of sum in the indian sports broadcasting industry, is nearly three times the price (Rs 16,347.50 crore) at which bcci sold the media rights for the previous cycle (2018-22) in 2017, highlighting the value of the IPL brand, which has grown faster than anticipated.