New logo of IOA tells powerful story which every Indian as athletes representing India
As a part of the launch of the campaign video, IOA will promote the new logo on its website and social media channels. "It's truly a historic time for us and the nation. The new identity captures the essence of the Tiranga and a lifetime of determined hard work of our athletes and officials," IOA president Narinder Batra and secretary general rajeev mehta said in the joint statement. "It tells a powerful story which resonates with every indian as well as athletes representing india at various levels. It signals our arrival on the world stage and we're ready."
The new logo will be used by athletes and officials while representing Team india, when competing on the world arena, as well as in all official events and ceremonies at the olympic games, Commonwealth Games and other international sporting events.