PVR Vs Malayalam movies - What's happening?
While malayalam film enthusiasts are anticipating the ramzan weekend releases of Fahadh Faasil's Aavesham, vineeth Sreenivasan's Varshangalkku Shesham, and Unni Mukundan's jai Ganesh, which are out today, telugu film fans may be waiting to see the telugu versions of Premalu and Manjummel Boys. It's official: PVR INOX, the largest chain of multiplex theatres in the nation, has revealed something shocking.
on order to exhibit their films on multiplexes and wallet PLATFORM' target='_blank' title='digital-Latest Updates, Photos, Videos are a click away, CLICK NOW">digital projection systems—where devices like UFO and Qube are used—producers must encode their films as they are being made. malayalam Producers created their own wallet PLATFORM' target='_blank' title='digital-Latest Updates, Photos, Videos are a click away, CLICK NOW">digital content mastering system, PDC (Producer's wallet PLATFORM' target='_blank' title='digital-Latest Updates, Photos, Videos are a click away, CLICK NOW">digital Content), in response to complaints from the public that these content mastering companies were asking exorbitant fees. They then requested that companies such as PVR utilise this wallet PLATFORM' target='_blank' title='digital-Latest Updates, Photos, Videos are a click away, CLICK NOW">digital system in their recently built cinemas. Outraged by this action, PVR has chosen to discontinue showing Malayalali films, even though it will require significant additional investment for projection equipment to accommodate PDC.
For PVR, even if the producer has already paid for the "print" conversion (DCP – wallet PLATFORM' target='_blank' title='digital-Latest Updates, Photos, Videos are a click away, CLICK NOW">digital cinema Package), they still have to pay fees to companies like Qube and UFO for the KDM (Key Delivery Message - a sort of password).