Naa Saami Ranga strikes Rs 18 cr deal on OTT?

S Venkateshwari
Akkineni Nagarjuna's much-anticipated next film 'Naa Saami Ranga' has allegedly struck a lucrative agreement with Disney Hotstar, described as one of the richest deals in recent times. "The wallet PLATFORM' target='_blank' title='digital-Latest Updates, Photos, Videos are a click away, CLICK NOW">digital rights of 'Naa Saami Ranga' has been sold for Rs 18 crore and it is a record price for a telugu film in recent times," says a source. He goes on to say, "Nagarjuna charisma and ratings are intact so wallet PLATFORM' target='_blank' title='digital-Latest Updates, Photos, Videos are a click away, CLICK NOW">digital platforms are paying big and they are confident of recovering through new subscriptions and repeat viewers," according to the source.
Without a doubt, the adaptation of the malayalam film 'Naa Saami Ranga' heightened industry expectations and is slated to be one of the most anticipated films during the Sankranthi season. "Nagarjuna insisted on keeping the original flavor of the malayalam film 'Porinju Mariam Jose' because malayalam films are known for their rusticity and raw emotions." He has a whole makeover and is ready to show off his fiery side,' he says.  
The Akkineni family scion has had previous success with rural-centric films like 'Soggade Chinni Nayana' and 'Bangaraju,' and he hopes to recapture the magic. "He has become a household name among the people in rural areas of telangana and andhra pradesh since his lungi-clad avatar is winning him more fans and molaah too," he goes on to say.

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