Unhurried Approach from Neel is the reason behind Salaar Flop
Everyone, including fans and industry insiders, has been perplexed by kgf director Prashanth Neel's sluggish approach to promoting his next tentpole film, Salaar, featuring prabhas in the main role. This is because it is fairly typical to expect strong advertising methods from the start for a pan-India picture, which is certainly the most anticipated film of the year due to the heady mix of prabhas and Neel having the ability to wreak havoc on the box office.
However, prashanth neel and his colleagues have taken a different road thus far. Instead of creating a stir with loud marketing, they have been prepping audiences with their one-of-a-kind strategy. First, they released a tense teaser in which prabhas appears in only a few shots. Though many were frustrated by Prabhas' lack of screen presence, the teaser managed to generate a lot of excitement.
Many people anticipated Neel to load the theatrical trailer with a lot of goosebumps-inducing material. Surprisingly, the teaser isn't only about elevating the protagonist's character. It is edited in such a way that it gives a peek at the story's essential emotion. What's more shocking is that prabhas appeared late in the trailer. As a result, the caravan elicited a mixed reaction at first. However, the film's hype did not die away.
Now, the first single deviates from what is often anticipated of big-budget blockbusters. Ten days before the film's premiere, Neel opted to present a soul-stirring song. The song generated some hype since everyone was anticipating an action-packed video that would set the tone for the openers. However, the song had a fantastic reception and became an instant chartbuster due to the emotionally driven lyrics and soulful delivery.
So far, Neel's bold tactic has paid off handsomely because the buzz around Salaar hasn't died down, despite Prabhas's refusal to accept promotions. Advance bookings in all regions have been outstanding, and the picture is on track for a record-breaking opening at the box office.
However, prashanth neel and his colleagues have taken a different road thus far. Instead of creating a stir with loud marketing, they have been prepping audiences with their one-of-a-kind strategy. First, they released a tense teaser in which prabhas appears in only a few shots. Though many were frustrated by Prabhas' lack of screen presence, the teaser managed to generate a lot of excitement.
Many people anticipated Neel to load the theatrical trailer with a lot of goosebumps-inducing material. Surprisingly, the teaser isn't only about elevating the protagonist's character. It is edited in such a way that it gives a peek at the story's essential emotion. What's more shocking is that prabhas appeared late in the trailer. As a result, the caravan elicited a mixed reaction at first. However, the film's hype did not die away.
Now, the first single deviates from what is often anticipated of big-budget blockbusters. Ten days before the film's premiere, Neel opted to present a soul-stirring song. The song generated some hype since everyone was anticipating an action-packed video that would set the tone for the openers. However, the song had a fantastic reception and became an instant chartbuster due to the emotionally driven lyrics and soulful delivery.
So far, Neel's bold tactic has paid off handsomely because the buzz around Salaar hasn't died down, despite Prabhas's refusal to accept promotions. Advance bookings in all regions have been outstanding, and the picture is on track for a record-breaking opening at the box office.