Not So Easy For the Mega Hero

G GOWTHAM
There doesn't appear to be much hype around Vaishnav Tej's next film "Adikesava," despite Sitara Entertainments supporting the project, which opens on november 10. The movie's currently available advertising materials haven't generated much of a stir. In the film industry, there's a belief that the trailer release is only a week away, thus preparing ahead of time might assist generate public interest.

Recently, Vaissnav Tej's work has suffered; "Konda Polam" and "Rang Ranga Vaibhavanga" were not as successful as expected. Given that not all super fans flock to theatres on the first day of Vaissnav Tej's release, this has sparked questions about his market status. Vaishnav is well aware of this, and "Adikesava" presents a vital chance for him to get back on track. If he doesn't, there may be a risk to his next ventures. The film's glamour factor is increased by Srileela's presence as the lead character.

But greater emphasis has to be placed in the promotion on filmmaker srikanth N. Reddy's decision to use a temple as the backdrop. There were similarities between the teaser and "Acharya," as some viewers pointed out. To prevent this kind of comparison, the movie's advertisements should communicate more clearly and provide an interesting trailer. In addition, "Adikesava" has fierce competition from dubbed films like as "Japan," "Tiger 3," and "Jigar Thanda." The movie will have to battle hard and not underestimate the opposition if it wants to succeed in this cutthroat market.


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