‘Oora Mass’ Behind Jawan’s Mania!

G GOWTHAM
"Jawaan," which has been smashing records at the box office with incredible collections, keeps acting with amazing intensity. Most people would often stay indoors during an India-Pakistan One Day cricket match, delaying or finishing important work before the game. "Jawaan" appears to have withstood this tendency, nevertheless. Despite the fact that the cricket match was set to begin at 3 PM, numerous theatres reported constantly sold-out performances. From the northern areas to the telugu states, this tendency exists.
The production firm, red Chillies, officially said that "Jawaan" had earned an amazing Rs 68 Crore on its third day, making it the highest-grossing movie in bollywood history. On Sunday, the movie's box office receipts are anticipated to surge even higher. Fans are giddying on social media sites as they share videos of their excitement and satisfaction after seeing jawaan in theatres.
It is debatable whether Shah Rukh Khan's influence is to blame for this uptick in popularity. Shah Rukh Khan has taken chances with films like "Zero," "Jab Harry Met Sejal," and "Dilwale," which had gentler themes and unique substance, but the results weren't as good.
With his "Pathan" and "Jawan," he seemed to have reconnected with his initial enthusiasm. He seems to have understood that, given the current trend of hero-centric and action-packed films like "KGF," "Vikram," and "Jailer," his popularity may grow by aiming for a larger Oora-mass audience. He appears to be on the correct road by following this trend. It will be fascinating to watch how "Dunki" performs even if it might not use the same strategy.

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