IPL Storm to Affect Ongoing and Upcoming Telugu Movies
Even the typically strong weekend receipts have been impacted by the afternoon start times of IPL games. This has been particularly difficult for films like "Ravanasura" and "Meter," which had trouble drawing crowds in the beginning.
The IPL season has had an effect on contemporary films as well, including the well-received "Dasara." Not only are faltering films being affected; forthcoming films like Samantha's "Shankuntalam" and Akhil's "Agent" may possibly meet a similar fate. This is especially concerning for expensive movies whose success is highly dependent on box office receipts.
This is not the first time something similar has happened, but given the current climate, in which many telugu films are doing well, the IPL competition is truly making a difference. Only ten days have passed since the tournament began, and we must now wait and see if the situation will hold even for the next releases. Remain tuned!