Last Trick By The Makers To Pull Public
The makers of Shehzada, starring Kartik Aaryan, have revealed a special surprise for moviegoers: if tickets are purchased through the BookMyShow app on opening day, they will be available at a "buy one, get one free" discount. The makers are attempting to entice the public with this one-plus-one deal on the film's opening day after realising that the reception has been dismal for the film in the advance bookings.
To lure people into the cinemas and obtain some acceptable numbers on the opening day, they are employing all of their techniques. The Pathaan producers stated earlier in the day that Pathaan tickets will be flat 112/- across all PVR, INOX, and Cinepolis multiplex networks on Friday. This was declared by the producers in honour of Pathaan's 500 Crore net receipts in India. Due to this Rs. 112 deal, industry experts projected that Pathaan may draw more customers on its fourth friday than Shehzada did on its opening day.
To combat the Pathaan frenzy, the creators of Shehzada have also adopted this "buy one, get one free" offer. Because of this scheme, the creators of Shezada are taking a Zero-share risk on Day 1. They are taking a chance in the hopes that more people will attend and that word-of-mouth publicity will help rather than being a total failure.