Jaathiratnaalu is a big NO show on OTT platform
Their predictions that the Jatiratnaalu movie was likely to last for another week were wrong. With a combined creative business of Rs 11 crore, it surpassed everyone's expectations and achieved over 35 crores share. But that success story was reversed when it came to OTT. The movie was released on amazon Prime exactly a month apart.
Everyone who went to the theater and saw the tribe laughed. But OTT is commenting that they don’t like it when it comes to film. Audiences who had not seen it in the theater were waiting to see it online and had high expectations. But now after watching this movie, people are commenting wondering what is in it. The original says what comedy is in it.In this context, the film people understand one thing. There are a lot of differences in the audience tests from theater to OTT, the experience is very different from the movie you watch in the middle of the crowd and the movie you watch sitting alone at home.