For 25 years, Parle-G cost Rs.5...!? How is that possible?

Sowmiya Sriram
For 25 years, Parle-G cost Rs.5...!? How is that possible?
Needless to say, everyone from kids to adults loves to eat biscuits. Especially Parle-G biscuits which have been in the hearts of people for many years is a special love. It is amazing that Parle-G Company has not increased the price by 5 rupees for 25 years. But we also need to know the technique involved. Now let's see what it is.
In 1994, Parle-G introduced a small packet of biscuits for Rs 4. Parle-G, which has been offering the same price since then till 2021, has hiked the price by one rupee to five rupees in 2021. Parle-G biscuits, which are easily available and available at very cheap prices, have been a favorite of the people. Especially how it has been selling at the same price for 25 years without changing its price is a surprising thing to many. But someone posted on social media that there is some smart technique in it.
Has anyone ever wondered how it is possible for Parle-G Biscuits, which were selling at Rs 4 since 1994, to increase by Rs 1 to Rs 5 in 2021 alone? Isn't the big question how a company can provide a product for 25 years without raising the price when the price is increasing every year? He recorded that.
Usually, when people say biscuit, they think of small packet and big packet, but no one pays close attention to how many grams it is. Parle-G has used this intelligent technique. Parle-G has been reducing its volume slowly and steadily instead of raising prices. Parle-G Biscuits were first introduced as a 100gm packet, and after a few years, they changed the weight to 92.5gm and then 88gm. As of now, a small packet of Parle-G biscuits available for Rs 5 weighs only 55 grams. It is noteworthy that the weight has now decreased by 45 percent compared to the initial weight.
Not only biscuits but many other companies like potato chips, chocolate bars, and toothpaste are also following this route. Realizing that if the price goes up, there will be discontent among the people, these companies are reducing the quantity instead of increasing the price. This technique is called graceful degradation. It is noteworthy that consumers do not feel this much and many companies are following this tactic not only in india but all over the world.
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