Women chose this as a better investment option...

S Venkateshwari
Women chose this as a better investment option...

Male investors insist on investing in real estate, stock market, and mutual funds, now the participation of female investors is also increasing. According to Moneycontrol, "ZestMoney" conducted a survey in which most of the participating women are of the generation born after the year 1980.

According to this survey, 59 percent of women prefer to invest in gold and fixed deposits. At the same time, 31 percent of women invest in mutual funds and equities. Apart from this, Recurring Deposit (RD), real estate, and crypto have also remained popular means of investment for women.


Commenting on the survey, Lizzie Chapman, CEO, and Co-Founder, ZestMoney said, “The best thing that came out of this survey is that the younger generation women who are knowledgeable about all wallet PLATFORM' target='_blank' title='digital-Latest Updates, Photos, Videos are a click away, CLICK NOW">digital technologies want to put their savings in safe and low-risk investment options. These investment options include gold and fixed deposits. Apart from this, many women are also willing to invest in mutual funds and equities, which is a sign of increased awareness about financial products among women.


Women take up personal finance

Lizzie Chapman said that women have taken the reins of their personal finances into their own hands. By doing this, the process of financial self-reliance of women and their wider inclusion in wealth creation will further accelerate. We believe that women will benefit immensely with the help of the right knowledge of personal finance. 


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