World Cup fever increased demand for pizza and burgers!!!

S Venkateshwari
World Cup fever increased demand for pizza and burgers!!!


According to paytm per ONDC research, the world cup fervour significantly increased the number of hamburgers and pizzas sold online in major cities including Lucknow, Ahmedabad, and Bangalore. The data reveals consumer preferences across categories and shows that burgers were the most ordered cuisine on the ONDC platform in India, even outside of the World Cup. Bengaluru accounted for the majority of ONDC orders received in 2023. In contrast, Delhi, the country's capital, remained North India's culinary center with the most food orders placed on the site. 

What is Delhi's daily food preference? pizza, samosas, or bhature

The research claims that typical evening snacks like samosas and chhole bhature have seen a sharp increase in orders in the northern region of India. Nonetheless, Delhi's most popular dish remains pizza. The majority of individuals prefer to order groceries between 7 and 9 p.m., according to the research. Bangalore saw the majority of the orders for groceries this year. 

Pizza and biryani are Bangalore residents' two favorite foods.

Pizza was still quite popular in Bengaluru in 2023, but it couldn't compete with biryani for the title of most popular dish in the metro area. The survey states that this year in Bangalore, the most popular foods ordered were pizza and biryani. When it comes to Mumbai, the metro area saw the highest amount of dessert orders.

A government program called the Open Network for wallet PLATFORM' target='_blank' title='digital-Latest Updates, Photos, Videos are a click away, CLICK NOW">digital Commerce (ONDC) aims to link buyers and sellers online by creating an even playing field.





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