Indians are at least fond of pizza..? Which food liked by many?

Sowmiya Sriram
Indians are at least fond of pizza..? Which food liked by many?
Pizza is one of the most popular foods among people for many years. Some people proudly say that they once ate this. Today, pizza restaurants are operating even in small towns as a result of the popularity of pizza from city dwellers to rural dwellers. However, pizza is no longer popular with the people it used to be. Now it is known that people have started to prefer other foods than pizza. people have now started relishing other types of food like biryani, burger and fried chicken as consumers. They have started giving more importance to Biryani. As a result, pizza is losing its appeal little by little.
The first reason for the decline in pizza sales is the change in people's food preferences. Next, food delivery platforms like zomato offer a wide variety of food options including biryani and other diverse selections. As a result, consumers switch from choosing pizza and burgers to other foods. Biryani stands out, especially from the consumer's point of view. Because biryani doesn't go stale in transit like burgers and pizzas do. Cloud kitchens offer delivery partners higher profit margins than traditional restaurants. The pizza category data-faces strong local competition compared to the fried chicken or burger category. Due to this, the sales of pizza will be less in the next 3 quarters. Over the past 3-4 years, pizza has seen a decline in its market share in the fast-service restaurant chain segment.
As a result, this gives the burger and fried chicken segments a favorable scenario in the short to medium-term market. He said. vishal Gupta, an analyst at Phillips Capital, said the fierce competition in the pizza segment led to the popular pizza chain Domino's halving the price of large pizzas last October. Cause of upheaval. Whereas the pizza market is currently stagnant due to too many companies and fewer orders. A key challenge for brands like Jubilant is to significantly evolve their formats beyond Domino's, which is now a mature brand. Currently, there are around 2,000 pizza shops and after 4-5 years, there will be 3,000 shops without significant growth, he said.

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