The culture of Western countries in india has been growing very fast for many years. In particular, the food culture of our people is undergoing tremendous change. Once upon a time when our grandparents went to the shops or buy snacks for the kids, it included a lot of Murukku, mixtures. These are our hand-made snacks of ours. But not so today, from the box store to the shopping malls on the terrace which include lays, KurKure, and bingo stuffed in string-filled bags. And for some, as a baby gets older, he or she will outgrow this.
Even though it is harmful to our health, we buy it without any other option. 3 out of 5 snacks sold in india are from western countries. Studies show that there are only two indian brands. The sad thing is that there are fears that one or two existing indian brands will be taken over by the West. In the midst of this great shift in population, there are fears that Western countries will seize traditional indian dishes such as murukku and mixtures. Against this, lays, bingo, KurKure, and fringes are emerging. Thus indian snacks are starting to lose their strength.PepsiCo, ITC, DFM Foods, Pratap Snacks, and a few other companies dominate the industry. India's snack market is worth around Rs 41,000 crore. This includes PepsiCo - Lays and KurKure, ITC - Bingo Pratap Snacks - Yellow Diamond DFM Foods - Crocs. Different flavors, strong sales, and packs at different prices, as well as many more, are the main factors to attract people. ITC has been strong in its market. However, DFM Foods, Pratap Snacks, Mayas, lakshmi Snacks, and some other medium-data-sized companies have begun to see a gradual decline.India's causal market is expected to grow to Rs 71,500 crore in the next three years. It is noteworthy that seven years ago this market was worth Rs 19,600 crore. Haldiram has a presence in the indian snack market. However, the above data do not include food items produced in small shops, as many as grana shops. It is the largest unregulated market. The data-size of the total market cannot even be accurately measured. As such, the culture of Western countries has begun to infiltrate the indian market on a large scale.Western snacks account for about 58.3%. But the share of indian snacks has dropped to less than half. 6 out of 10 snacks in india belong to neighboring countries, and 3 are traditional snacks of India. This is due to the increase in urbanization, which has increased due to migrant workers. Overall people are starting to forget about our own handmade foods. It is an undeniable fact that indian companies will have to go to the neighbors if this goes on.