Ambani: Merging Media Giants?!!

Sindujaa D N

CHENNAI: The proposed merger between Walt Disney's Star india and reliance Industries-owned Viacom18's subsidiary Digital18 has been approved by the National Company Law Tribunal (NCLT) in mumbai, causing a significant upheaval in the indian media sector.

 The massive partnership between Viacom18 and Star india has begun with this. The NCLT body will need to investigate if the merger has no negative effects on the commercial market from the government's perspective, even though the final decision was made following several months of negotiations between Viacom18 and Star India.

The corporations were instructed by a division bench consisting of Justice kishore Vemulapally and technical member Anu Jagmohan Singh to meet with their secured and unsecured creditors and obtain clearance for the merger plan by May 7.
Additionally, on May 15, the mumbai bench of the NCLT authorized the merger of Novy wallet PLATFORM' target='_blank' title='digital-Latest Updates, Photos, Videos are a click away, CLICK NOW">digital Entertainment, the firm that owns Disney+ Hotstar, with Star India.
 

Additionally, the office of the Zonal director (West Region), Mumbai; the Registrar of Companies; the Income Tax Department; the Goods and services Tax (GST) authorities; the Competition Commission of india (CCI); the Department of corporate Affairs; and other sectoral and regulatory authorities will receive notices from Viacom18 and Disney along with a copy of the proposed merger. The india companies are under NCLT's direction.

The NCLT further stated that the officers of these offices shall be presumed to have no objection to the scheme in the event that they fail to reply to the notices within a thirty-day period. The Affiliate Program's Structure: The affiliate program is divided into two stages. The initial stage involves the transfer of Viacom18's streaming and tv assets to Digital18. The second stage involves Digital18 selling these assets and transferring them to Star India. Viacom18 intends to move GeoCinema, a streaming platform, to Digital18. In exchange, Digital18 would grant 24.18 billion equity shares at a price of Rs 10 each, for a total of Rs 24,186 crore to the business. 

The media operations of Viacom18 will then be transferred to Digital18, to whom it would grant 2.76 billion equity shares at a value of Rs 10 per, or a total of Rs 2,769 crore. Following that, Digital18 will give Star india access to Viacom18's assets. Star india will give reliance an approximate $1.4 billion investment upon the exchange of the shares. Three parties now own half of Star India's shares following the complete merger. A stake of 36.63 percent will go to Walt Disney, 46.11 percent to wallet PLATFORM' target='_blank' title='digital-Latest Updates, Photos, Videos are a click away, CLICK NOW">digital 18, and 16.34 percent to Reliance.  

 
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Mukesh Ambani

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