ITC's new entry..! Healthy Start..!
ITC's new entry..! Healthy Start..!
While the food habits among the indian youth are becoming a fade and the number of people walking around without time even to eat in their busy lives is increasing day by day, the habit of eating energy bars has increased in india as a way to provide food for their especially healthy food. An energy bar with a high protein content of small grains, fruits, and nuts called bar was introduced and became popular. As this culture is growing rapidly in india, ITC has decided to take over the brand yoga Bar, which has been trading in this sector for many years and trade it across the country. ITC, which is the largest FMCG company in india, has signed an agreement to acquire Sproutlife Foods, a start-up company that owns the yoga Bar brand.
While the food habits among the indian youth are becoming a fade and the number of people walking around without time even to eat in their busy lives is increasing day by day, the habit of eating energy bars has increased in india as a way to provide food for their especially healthy food. An energy bar with a high protein content of small grains, fruits, and nuts called bar was introduced and became popular. As this culture is growing rapidly in india, ITC has decided to take over the brand yoga Bar, which has been trading in this sector for many years and trade it across the country. ITC, which is the largest FMCG company in india, has signed an agreement to acquire Sproutlife Foods, a start-up company that owns the yoga Bar brand.