Cinema chain
PVR has responded to discussions about movie ticket pricing, asserting that a
ticket price of ₹259 is reasonable and
not considered high. According to PVR, the pricing reflects factors such as
premium viewing experiences, advanced technology, maintenance costs, and overall operational expenses, which contribute to the overall cinema experience.The statement comes amid debates among moviegoers about rising ticket prices, particularly for
prime-time screenings, multiplex experiences, and films with high demand. PVR emphadata-sizes that viewers are paying not just for the film, but also for
comfort, sound and picture quality, and amenities offered in modern theatres.Industry experts note that such pricing is increasingly common in India’s urban multiplex sector, where enhanced facilities and
exclusive screenings often justify slightly higher ticket rates. PVR’s stance indicates that the chain views
quality cinema experiences as the primary value proposition for its patrons, rather than simply competing on lower ticket costs.
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