Arattai App Sees Decline: Made-in-India Messaging App Faces Tough Competition

G GOWTHAM
The indian messaging app Arattai, launched by Zoho, aimed to challenge whatsapp but is now witnessing a slowdown in downloads. Here’s a breakdown:

1️⃣ What is Arattai?

· A desi messaging app developed by Zoho, an indian IT company.

· Positioned as a Made-in-India alternative to WhatsApp.

· Offers chat, voice, and multimedia sharing features similar to mainstream messaging apps.

2️⃣ Current Trend in Downloads

· Recent data shows a decline in new downloads on both Android and iOS platforms.

· Initial hype seems to be fading due to strong competition from whatsapp and Telegram.

· Users may prefer established platforms with larger user bases.

3️⃣ Competition with WhatsApp

· whatsapp dominates with over 500 million users in India.

· Arattai’s challenge: convincing users to switch from a familiar and widely used app.

· Security, features, and user experience are critical factors in adoption.

4️⃣ What Makes Arattai Stand Out

· Completely developed in India, supporting the Atmanirbhar Bharat initiative.

· Focuses on privacy and local user needs.

· Offers potential integration with other Zoho productivity tools.

5️⃣ Key Takeaway

· Arattai data-faces an uphill battle in a market dominated by global messaging apps.

· The app needs continuous innovation and marketing to regain momentum.

· Users looking for a Made-in-India alternative can still explore its features.

 

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