Is Samantha Ruth Prabhu's New Perfume Really Good? Well We Took a Test!

SIBY JEYYA
Samantha Ruth Prabhu, who is well-known for her wellness advocacy and film roles, co-founded Secret Alchemist in 2024 and brought her unique philosophy to the firm.  They launched a line of clean perfumes with Ankita Thadani, who took over the company after her mother Sumi.  These scents appeal to a growing number of conscientious consumers by striking a balance between rich botanical notes and formulas that prioritize skin health.

According to Samantha, scent plays a crucial role in her personal routines and serves as a means of self-resetting after a demanding day or of grounding oneself before a photo shoot. As an "invisible signature" that complements her individuality, she views it as a self-empowering and self-care practice. To develop perfumes that are not only beautiful but also safe and honest, making sure they feel as good as they smell, she partnered with Secret Alchemist after becoming more conscious of what she puts on her skin.

Clean perfumes are becoming more and more popular in India. These products appeal to people who are as concerned about the components in their fragrances as they are about the scent itself because they are devoid of phthalates, parabens, synthetic colors, and chemical fixatives.  This trend is reflected in Samantha's partnership with Secret Alchemist, which offers a selection of fragrances that exude both elegance and accountability.

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