Malayalam Industry In Crisis - Shutdown Looms
There is a serious crisis in the malayalam cinema business, and it appears that things are only going to get worse. According to reports, all film-related activity, including filming and screening, may be suspended beginning on june 1. A number of industry bodies are quite worried about the current state of affairs and worry that if it persists, the sector's very existence may be in jeopardy.
Major industry organizations, including as the Producers' Council, Distributors' Association, Film Workers' Federation, and Exhibitors' Association, have united to demand a total closure in order to bring the situation under control. Actress Keerthy Suresh's father, veteran producer suresh Kumar, has attested to this event. In addition to other entertainment taxes, he said that the malayalam film business already pays a 30% tax. He called on the government to step in and lessen these tax obligations.
The soaring salaries of performers and professionals are one of the main problems plaguing the business. Nowadays, paying actors takes up over 60% of a movie's budget, which makes it hard for producers to make a living. The financial hardship has gotten greater as a result of new performers and directors seeking big salaries despite their inexperience. After one triumph, which they don't even deserve credit for, celebrities raise their rates by five to six crores.
According to suresh Kumar, the business lost nearly ₹1000 crore in 2024 alone, with 176 films suffering losses. Leaders in the industry think that a total closure is the best way to resolve this issue. In order to assist the industry overcome its financial difficulties, they expect that halting all operations will compel highly compensated performers and professionals to reevaluate their rates.
The malayalam film industry's action has now gained widespread attention from other film industries. It's unclear, though, if performers will consent to lower their compensation. It's also unreasonable to expect the government to cut taxes right now. But in order for genuine change to occur, producers themselves must initiate the transformation. Producers hurry to give astronomically high compensation after a star produces a success, making excessive salary demands appear reasonable. Smaller players are now also following this trend, wanting opulent caravans. The industry as a whole bears responsibility for the directors' lack of financial discipline.
Major industry organizations, including as the Producers' Council, Distributors' Association, Film Workers' Federation, and Exhibitors' Association, have united to demand a total closure in order to bring the situation under control. Actress Keerthy Suresh's father, veteran producer suresh Kumar, has attested to this event. In addition to other entertainment taxes, he said that the malayalam film business already pays a 30% tax. He called on the government to step in and lessen these tax obligations.
The soaring salaries of performers and professionals are one of the main problems plaguing the business. Nowadays, paying actors takes up over 60% of a movie's budget, which makes it hard for producers to make a living. The financial hardship has gotten greater as a result of new performers and directors seeking big salaries despite their inexperience. After one triumph, which they don't even deserve credit for, celebrities raise their rates by five to six crores.
According to suresh Kumar, the business lost nearly ₹1000 crore in 2024 alone, with 176 films suffering losses. Leaders in the industry think that a total closure is the best way to resolve this issue. In order to assist the industry overcome its financial difficulties, they expect that halting all operations will compel highly compensated performers and professionals to reevaluate their rates.
The malayalam film industry's action has now gained widespread attention from other film industries. It's unclear, though, if performers will consent to lower their compensation. It's also unreasonable to expect the government to cut taxes right now. But in order for genuine change to occur, producers themselves must initiate the transformation. Producers hurry to give astronomically high compensation after a star produces a success, making excessive salary demands appear reasonable. Smaller players are now also following this trend, wanting opulent caravans. The industry as a whole bears responsibility for the directors' lack of financial discipline.