Bollywood Virus Is Back Again - Now 'Chhaava'
When Sky Force rekindled the discussion over corporate bookings, some trade experts criticized the industry's manipulative strategies, sparking the uproar. Bollywood's box office numbers have been openly questioned by renowned trade analysts Himesh Mankad and Joginder Tuteja, who have shown how the business is beset by self-bookings to fabricate success tales.
Massive pre-booking statistics have already been reported by Chhaava, which sold 25,000 seats in a matter of days. On Sunday, an alarming 5,500 tickets were sold every hour. The numbers resemble previous instances of purported corporate bookings uncannily. Maddock Films has been directly accused by several social media users of employing the same strategies they reportedly employed for Munjya and stree 2. Even if there isn't any hard evidence yet, it's hard to deny the growing notion that bollywood is manipulating the box office. Chhaava might be the next name on Bollywood's expanding list of exaggerated "blockbusters" if these claims prove to be accurate.