Thalapathy 69 not selling well on OTT..!?

Sowmiya Sriram
Thalapathy 69 not selling well on OTT..!?
A celebrity has created a stir by saying that even the films of leading actors in tamil cinema, dhanush and Vijay, have not sold well on OTT yet.
Recently, films released on OTT platforms have received the same kind of reception as films released in theaters. Some fans have come to the mindset that they can watch a film when it is released on OTT platforms. The reason for this is that going to a theater to watch a film can cost at least 500 to 700. If you go with your family, it can even cost 2000. This can be said to be a bit much for a middle-class family. That is why many fans have made it a habit to watch movies on OTT. While there were only 4-5 OTT sites at most earlier, more than 10 new OTT sites have emerged in the last two years due to the popularity of films released on OTT. The impact of this is that even films of leading actors are being bought on OTT for a very low price, said famous director Chitra Lakshmanan.
He said that we have already talked about the impact on OTT many times. When I recently spoke to a prominent producer, the information he gave was shocking to the fans who listened to it. What films are not doing business? He has shared information about this in this interview. We have heard that films of big actors generally do not have any problem selling on OTT. Similarly, big films are bought at good prices on OTT, but producers say that small-budget films are the ones that are most affected. But now dhanush is working on about four films. Earlier, whenever the announcement of films by actors like dhanush, Vijay, etc. came, he would immediately buy the hindi dubbing rights from Bombay. Similarly, there are talks to acquire the film from many OTT companies in succession. But all four of actor Dhanush's films have not gone up in price on OTT. This information was surprising to hear.


Similarly, Mohanlal's recently released film 'Barroz' should have gone up in price on OTT for at least 40 crores. But it has gone up in price only for 20 crores. Half the price was asked for half the price. From this, we can understand the extent of the impact of OTT. Thalapathy Vijay is the most popular hero. His films are well-received not only in tamil Nadu but also abroad. The truth is that his 69th film is still not selling well. Similarly, Sivakarthikeyan's super duper hit film Amaran also did not sell well. It is noteworthy that Amaran was later released on OTT and received a good response. Chitra Lakshmanan has said that many films are not released on OTT because the film crew does not get the amount they expect.

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