Shah Rukh Endorsed Fairness Cream Scandal - Rs 15 Lakhs Fine
A recent ₹15 lakh punishment against Emami Limited brings to light a prevalent issue: companies deceiving customers with false claims. In just three weeks, Emami's Fair and Handsome cream promised to make men more appealing and fairer. Nikhil Jain, a banker from delhi, was persuaded by Shah Rukh Khan's advertisements and used the product frequently, but he observed no improvement.
He filed an 11-year litigation because he felt defrauded. The business was convicted of deceptive advertising by the delhi Consumer Commission. The fact that fairness outcomes varied depending on lifestyle and diet was not mentioned on the product's package. customers had irrational expectations as a result of the unclear instructions.
This instance demonstrates how businesses take use of people's fears in order to sell goods. Although bold promises may increase sales, they undermine customer confidence and emotional well-being. The ruling also emphadata-sizes how damaging beauty ideals are promoted by ads. Brands incite needless social pressure to appear a specific way by associating fairness with beauty. It is a positive move to hold businesses responsible. But real change won't occur unless companies put integrity ahead of profits. customers should not be given false hope, but truth.