Pushpa 2 collections give the company an unexpected boost..!!
The release of the movie pushpa 2: The Rule starring icon star allu arjun seems to have breathed new life into the theaters. After kalki and Devara, some films did well, but they did not see Housefull boards in the high range. Finally, pushpa 2 has brought back its former glory. This film, which was dusted off during the weekend, is going at the same speed after the weekend as well. Multiplex theaters are also making good profits now. Especially for multiplex theaters like PVR Inox, it has become an opportunity to bring back profits. This film, which is heading towards the 1000 crore club, is once again increasing its art in theaters and increasing its revenue. pushpa 2's huge opening day collection has given a sense of confidence. It has earned good revenue till the end of the first week and has become the biggest blockbuster of this year.
Pushpa 2 has broken many records in terms of ticket sales. PVR Inox has data-faced heavy losses due to the high number of multiplex theaters in the North compared to the South industry, as well as the fact that many films released in bollywood this year did not perform as expected. Trade analysts had estimated that pushpa 2 would achieve a total gross collection of 1000 crores with a share of 500 crores in the hindi market before its release. Considering the current situation, the profits of this film will play a key role in reducing PVR Inox's losses. Along with the success of telugu cinema, delayed releases and the growth of OTT platforms have also affected the profits of the theater chain. pushpa 2 has grossed a record Rs 291 crore in the hindi market in just four days. Trade analysts are predicting a quarterly growth of 33% and PVR Inox is likely to earn over Rs 560 crore from hindi collections. If pushpa 2 does even bigger collections, it is likely to bring back the pre-pandemic occupancy levels.
The film is attracting more than expected in North India. If pushpa 2 is successful in the hindi market, it will contribute to the recovery of PVR Inox's stock. Except for Baby john, there are no major hindi films scheduled for release in the coming days. This provides an opportunity to further increase pushpa 2's collections. Baby john is also a remake of the tamil film Theri, and since it is from the tamil commercial angle, it remains to be seen how much that effect will attract the hindi audience.