To put it mildly, Devara's marketing and promotional strategy was disastrous. There was not a single major event for the movie before its release. Surprisingly, owing to inadequate planning, even the hyderabad event was canceled. In stark contrast, pushpa 2's planning and execution might be considered premier league. This new event in chennai was a huge success with sizable audiences after the bihar event.
If nothing else, ram charan ought to follow Allu Arjun's lead in this case and abandon the NTR-enforced operational strategy. Charan has to host a series of events around the country to reach a wider audience in order to capitalize on the rrr frenzy and the excitement that followed.
Despite his natural shyness and reserve, Charan needs to play a strong marketing game if he wants to pursue his goals of becoming a pan-Indian leader. The only viable path forward is this one. The easiest method to get market share in other languages is to put yourself out there and interact with the public. In any case, the promotion that comes before the content is just as crucial. One may observe allu arjun performing the same task with skill. ram charan must thus avoid doing the same pre-release marketing and advertising that ntr did for Devara.