Last Hopes Rely on OTT right now!
35 - chinna Katha Kaadu is perhaps one of the rare contemporary movies that won over critics with its straightforward narrative, well-written script, and standout performances, notably nivetha Thomas's. Not simply user reviews did it; this is perhaps the only movie that received such consistent 3/5 ratings on all telugu websites, regardless of data-size.
Now, though, the issue is: Did it succeed? Did it make it to the intended audience? The makers are solely to responsible for the clear NO response, since they thought paid premieres would serve as the primary means of film marketing. This is where things went wrong. The creators were blind to the fact that paid premieres in india actually didn't create much of a buzz.
Now, though, the issue is: Did it succeed? Did it make it to the intended audience? The makers are solely to responsible for the clear NO response, since they thought paid premieres would serve as the primary means of film marketing. This is where things went wrong. The creators were blind to the fact that paid premieres in india actually didn't create much of a buzz.
Paid premieres typically draw young people rather than women and families. It's unclear how the film's creators believed paid premieres would advance the movie. Putting that aside, what's odd is that the American distributor was also involved in the film's production. Even yet, they were unable to pull off a respectable U.S. release.
The movie played in relatively few theaters at unusual hours during the first week, and then a few more theaters were added the following weekend, again with inconvenient showtimes. However, viewers had already shifted to more recent releases at that point. A movie like 35, which would have been popular with American viewers, went entirely undetected and has only made $135K so far, probably finishing up around $150K, because the distribution was so badly managed. This demonstrates how terrible American planning was.
The movie played in relatively few theaters at unusual hours during the first week, and then a few more theaters were added the following weekend, again with inconvenient showtimes. However, viewers had already shifted to more recent releases at that point. A movie like 35, which would have been popular with American viewers, went entirely undetected and has only made $135K so far, probably finishing up around $150K, because the distribution was so badly managed. This demonstrates how terrible American planning was.
It is impossible to find a better explanation for this marketing failure than the terrible outcome that the unsuccessful paid premieres approach in india had in the United States. This movie will be a great example of what not to do in the future, particularly when producing a well-meaning movie with a particular target demographic in mind.