At the
box office,
kalki 2898 AD is performing incredibly well, particularly the
hindi version. However, the
bollywood media are deeply divided over the
box office results. The creators of
kalki 2898 AD are being accused by a segment of the
bollywood trade and influencers of manipulating the gross figures by 70-80 crores. They are blaming other trade experts for failing to hold the production companies accountable for the dramatic inflation of
box office receipts.
However, according to their sources and analysis, those other trade experts are reporting
kalki 2898 AD
box office figures (box
office India). They don't want to expose the producers through mudslinging in any manner. Both
bollywood and South
indian movies, they claim, have a common tendency to overreporting
box office data to create hype.
The utilization of self-bookings or
corporate bookings—a strategy employed by a few films released in June, November, and
december of last year as well as
april of this year—only causes problems. They say the creators of
kalki 2898 AD have exaggerated their collections, but they haven't made any
corporate reservations. These exaggerated numbers and fake collections have started with Vijay's 'LEO' movie.