Brands Ready to Pay 200% or More during India's T20 WC Matches
The advertisement frenzy is in full swing as india advances to the Super 8 stage of the 2017 ICC Men's t20 World Cup. Advertising slots for India's important matches are in high demand, and some brands are prepared to pay up to a 200% premium for these prized places. According to industry insiders, these tournaments usually see the sale of around 70% of their ad space at the outset.
The remaining 15% is deliberately withheld and then sold at a premium—between 50% and 200% of typical rates—at a later date. The precise premium varies based on India's opponents. For example, the India-Pakistan game sold for a 200% premium, and the same prices are anticipated for a future India-Australia encounter. Because of its wide audience, television is a popular medium for marketers, particularly those selling fast-moving consumer goods, which drives up demand for advertising space.
New sponsors have entered the fray from a variety of industries, including mutual funds, paints, e-commerce, OTT platforms, and autos. india has played well thus far, and they have two Super 8 matches set over four days to guarantee a semi-final position. Although there is a lot of interest in the Super 8 stage, ad expenditure may be impacted by financial restrictions after the IPL and elections. But because india is predicted to make it to the finals, there will likely be a spike in last-minute ad purchases for the final games.