100 Crores Blockbuster - But still No Clarity!

G GOWTHAM
"Premalu," the newest romantic hit, is performing incredibly well at the box office. Globally, it is almost at Rs 100 crore. The producers chose not to release it on OTT just yet since it is performing so well in cinemas. malayalam films often get online after roughly 28 days of theatrical release. However, "Premalu" is bucking the prevailing pattern. More than a month after its release in malayalam, it continues to bring crowds to theaters. Since its release, the telugu version has been performing OK. Soon, the tamil version will be available.
 

Disney+Hotstar is said to have purchased the rights to "Premalu." Recently, Disney has acquired a large number of malayalam films. Disney+Hotstar also has some other recent blockbusters from malayalam film. New malayalam films usually appear on OTT platforms four weeks after they open in cinemas. There have been some deviations from this tendency, though. For example, Mammootty's Kannur Squad and Kaathal: The Core chose to have an extended theatrical run of more than seven weeks prior to moving to streaming services.
 
As of right now, the exact release date for Premalu on OTT is unknown. Because they are concerned about how the streaming information could affect the movie's remarkable box office success, the producers are keeping it under wraps.
 
 


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