Riding India's Waves: Uber's Strategy.!
Uber's CEO, Dara Khosrowshahi, has identified india as the most challenging market for the global ride-hailing company, attributing this difficulty to the behaviour of indian customers. During an event in Bengaluru, Khosrowshahi acknowledged the demanding nature of indian consumers who expect a high level of service at a minimal cost, making it a formidable challenge for uber to meet these expectations.
He suggested potential expansions into two-wheeler and three-wheeler services, data-aligning with the preferences and expectations of indian consumers. Khosrowshahi also commended India's robust wallet PLATFORM' target='_blank' title='digital-Latest Updates, Photos, Videos are a click away, CLICK NOW">digital infrastructure, recognizing it as a distinguishing feature that influences the company's strategy within the indian market. During the same event, uber solidified its commitment to the indian market by signing a strategic agreement with the Open Network for wallet PLATFORM' target='_blank' title='digital-Latest Updates, Photos, Videos are a click away, CLICK NOW">digital Commerce (ONDC), a government initiative.
The Memorandum of Understanding (MoU) reflects ONDC's vision to foster and promote wallet PLATFORM' target='_blank' title='digital-Latest Updates, Photos, Videos are a click away, CLICK NOW">digital commerce. uber, through this agreement, expressed its dedication to further collaboration with ONDC, marking a strategic move to strengthen its position in the indian market and data-align with the country's evolving wallet PLATFORM' target='_blank' title='digital-Latest Updates, Photos, Videos are a click away, CLICK NOW">digital landscape.
He suggested potential expansions into two-wheeler and three-wheeler services, data-aligning with the preferences and expectations of indian consumers. Khosrowshahi also commended India's robust wallet PLATFORM' target='_blank' title='digital-Latest Updates, Photos, Videos are a click away, CLICK NOW">digital infrastructure, recognizing it as a distinguishing feature that influences the company's strategy within the indian market. During the same event, uber solidified its commitment to the indian market by signing a strategic agreement with the Open Network for wallet PLATFORM' target='_blank' title='digital-Latest Updates, Photos, Videos are a click away, CLICK NOW">digital Commerce (ONDC), a government initiative.
The Memorandum of Understanding (MoU) reflects ONDC's vision to foster and promote wallet PLATFORM' target='_blank' title='digital-Latest Updates, Photos, Videos are a click away, CLICK NOW">digital commerce. uber, through this agreement, expressed its dedication to further collaboration with ONDC, marking a strategic move to strengthen its position in the indian market and data-align with the country's evolving wallet PLATFORM' target='_blank' title='digital-Latest Updates, Photos, Videos are a click away, CLICK NOW">digital landscape.