SHAME - Netflix and Prime Video Ignored This Classic
When it comes to OTT in india, there are several prominent companies, including Prime Video, Netflix, Zee5, and Hotstar. However, many of these large OTTs' executives have little idea what would appeal to regional audiences. Here's an example. A basic, realistic show titled '90s - A Middle-Class Biopic' is now generating a lot of excitement on social media. However, it is being streamed on etv Win, a very obscure site.
Unfortunately, many individuals on social media freely acknowledge watching it via downloading pirate or Telegram links owing to etv Win's reduced prominence. If it had been available on Netflix or Prime Video, it would have had a considerably greater audience. While the program is hardly innovative, it is a first in telugu regional content—a show filled with nostalgia and heartwarming moments.
Netflix and Prime likely lost out on a big program. This is not the first time Prime Video india has turned down a film; last year, the film was scooped up by an unknown site and became a social media hit. Eventually, Prime Video purchased it at a reasonable price. However, Aha Video which encourages good regional content also ignored the same and we can't blame the big horses alone.