SALAAR on OTT Already - SHOCKING..!!

SIBY JEYYA
Salaar by prashanth neel and prabhas succeeded fairly well in telugu markets, both outside and inside telugu states, keeping excellent traction even on weekdays. Salaar is expected to begin streaming on Netflix on january 12th, according to current conjecture. If this is correct, Salaar will be available on demand just four weeks after its theatrical premiere. While this isn't shocking given the film's scope and talent, it does serve as a clear sign of OTT platforms' growing power over production firms.
When a film is released in theatres, OTT platforms rush to broadcast it to capitalize on the increased user interest. If Salaar is available on OTT within four weeks, other producers will most likely strike similar partnerships with OTTs to gain extra money. Streamers are prepared to pay a premium for a more rapid OTT release.
Salaar, starring prabhas and Prashanth Neel, is doing well in the hindi film industry. The film began on a high note, and it is already approaching the Rs 100 crores nett milestone in the hindi belt. According to the most recent box office data from the hindi belt, the film earned roughly Rs 6 crore on its second Friday, bringing the overall sum to around Rs 100 crore.

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