$3M Grossers: Prabhas – 4, TFI Others – 4

S Venkateshwari
Both the telugu and hindi versions of Adipurush have made more than $3 million in North America. Given the small number of regional films that have accomplished this feat, this is noteworthy. Adipurush is the most recent film to join the exclusive $3 million club, which now includes 7 films in total.

There is no clear breakeven point for Adipurush because the producers managed the movie's distribution themselves. The distributor used a pricing strategy that is frequently used for hindi films. The fact that the distributor discounted tickets, even for 3D showings, on the first day itself is interesting and may be viewed as both a benefit and a drawback in this situation.

Due to increased ticket pricing and considerable marketing, Adipurush could have easily made an extra million dollars if it had been distributed by a telugu distributor. On the other hand, while receiving harsh reviews, the movie was able to draw viewers to the theatres because of the cheaper ticket costs. The telugu film industry (TFI) has a total of 8 films in this esteemed category, with prabhas alone responsible for 4 of them (Baahubali 1 & 2, Saaho, and Adipurush).


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