Kylaq SUV, Virtus Sedan Help Skoda Volkswagen Achieve Record Sales in India

Balasahana Suresh
Skoda auto volkswagen india Pvt Ltd (SAVWIPL) marked a record sales year in 2025, with strong contributions from two standout models — the Skoda Kylaq SUV and the Volkswagen Virtus sedan — that played key roles in driving growth and reshaping the brands’ performance in the highly competitive indian automotive market.

📈 Record Domestic Sales in 2025

In the calendar year 2025, SAVWIPL reported its highest‑ever domestic sales of 117,000 units, registering a notable growth of about 36% over 2024. When combined with exports, total volumes reached approximately 159,500 units, marking one of the company’s strongest business phases in India’s 25‑year journey.

🛻 Skoda Kylaq: The Compact SUV Sensation

📊 Major Growth Driver

  • The Skoda Kylaq emerged as a central volume generator for the group, particularly for Skoda’s sales performance.
  • The compact SUV, built on the India‑specific MQB‑A0‑IN platform, has consistently attracted buyers thanks to its modern features, spacious cabin, and strong value proposition in the high‑demand sub‑4‑metre SUV segment.
🧠 Strong Performance Across Metrics

  • Skoda India’s overall sales more than doubled year‑on‑year (107% growth), driven significantly by Kylaq demand.
  • The SUV captured a large share of Skoda’s volumes, helping the brand reach one of its highest sales totals ever in India.
📍 Why Kylaq Is Popular

  • Competitive pricing and positioning in the compact SUV segment, which forms a substantial portion of the indian market
  • Designed to offer a blend of European build quality and local relevance
  • Strong feature set for tech‑ and value‑oriented buyers
These strengths have made Kylaq a key sales engine for Skoda’s resurgence.

🚘 Volkswagen Virtus: Premium Sedan Leader

🏆 Segment Share and Recognition

  • The Volkswagen Virtus has established itself as one of India’s leading premium sedans. According to recent data, it achieved a commanding share in its category and continued to perform strongly throughout 2025.
📈 Consistent Performance

  • The Virtus not only contributed significant volumes to volkswagen India’s sales tally but also strengthened the brand’s presence in the mid‑data-size sedan segment — a category that remains competitive but still influential among buyers who prioritize space, comfort, and driving dynamics.
🚙 Key Attraction Factors

  • Balanced performance and comfort with punchy engines and refined driving experience
  • Smart feature list and safety credentials that appeal to both family and executive buyers
  • Ongoing popularity has helped Virtus maintain momentum even as sedan segments shrink overall
📊 Combined Impact on Group Sales

Together, the Kylaq SUV and the Virtus sedan formed critical pillars of the 2025 sales achievement:

  • The Kylaq powered Skoda’s record growth, driving a major portion of the brand’s sales increase.
  • The Virtus strengthened Volkswagen’s stable in a segment where it competes with premium sedans, helping maintain brand relevance and consistent monthly deliveries.
  • Their success, supported by a broader portfolio that also includes other MQB‑A0‑IN models, contributed to overall market volume gains for the SAVWIPL portfolio.
🌐 Broader Significance

SAVWIPL’s strong performance in 2025 comes amid broader milestones:

  • India crossed two million vehicles produced locally, many on the India‑developed MQB‑A0‑IN platform that underlies popular models like Kylaq, Virtus, Taigun and Slavia.
  • The group’s expanded dealer and service footprint helped support demand across urban and tier‑II/III markets.
📌 Summary

Skoda’s compact SUV Kylaq and Volkswagen’s premium sedan Virtus were standout performers in 2025, helping Skoda‑Volkswagen india achieve record domestic sales and reinforce its footprint in crucial market segments. Their success underscores the growing importance of well‑positioned SUVs and sedans in shaping manufacturer sales performance, especially when backed by strong feature sets, competitive pricing, and local production advantages.

 

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