Lamborghini India: Luxury car worth crores!

Kokila Chokkanathan

Lamborghini India: Luxury car worth crores!


Luxury car maker Lamborghini has launched its new car in india this week. The company has launched its new car 'Lamborghini Urus SE' in the indian market at a time when the sales of its expensive cars are gaining momentum here.


This sales record was made last year

Sales of Lamborghini in the indian market have increased significantly in recent years and it is continuously gaining momentum. On the basis of that, Lamborghini made a sales record in india last year and for the first time the figure crossed 100. The total sales of Lamborghini in india in 2023 was 103 cars. In 2023, this was the first time that Lamborghini was able to sell more than 100 cars in the indian market in a single calendar year. Just a year before that, in 2022, the company sold 92 cars.


Young people prefer indian market

Meanwhile, an interesting information has come to light, which makes the indian market special for Lamborghini. A Financial Express report has quoted Lamborghini's Asia Pacific director Francesco Scardaoni as saying that while the buyers of Lamborghini cars are older in the world, in india, comparatively younger people are liking the cars of his company.


india has the youngest buyers

According to Scardaoni - the average age of buyers of Lamborghini cars in global markets is around 50 years. In india, for the last few years, the age of buyers of Lamborghini cars has been between 40 and 50 years, but in recent years it has come down to even below 40. According to Scardaoni, india has the youngest buyers of Lamborghini in all its markets.


Company owners and officers are the biggest buyers

Out of the 103 cars sold by the company in the indian market last year, most of the cars were bought by company owners. Company owners contributed about 46 percent to Lamborghini's indian sales. After that, the managing directors of companies contributed the most at 37 percent. 9 percent of Lamborghini cars were bought by CEOs. The rest of the buyers included people from the sports and entertainment industry.

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